The primary function of the occipital artery is to supply blood to the posterior scalp, which is essential for delivering nutrients and oxygen to the skin and hair follicles in this region. Furthermore, it plays a key role in supplying blood to the muscles at the posterior neck, which are crucial for head movement and posture. By contributing to the vascular network that nourishes these structures, the occipital artery helps maintain healthy function and appearance in the scalp and surrounding tissues. Any compromise in the blood flow through the occipital artery could lead to issues like hair loss or tension headaches, illustrating its importance in both aesthetic and physiological contexts.